Case | Building a Web-to-Print Platform for INNI Group
Building a Web-to-Print platform for INNI Group
INNI Group, a well-established printing and publishing company, faced a growing challenge: how to streamline their print ordering and production processes for their B2B customers while maintaining efficiency and accuracy. With an extensive catalog of both customizable and fixed products, they needed a solution that could seamlessly handle variable data printing, integrate with their existing ERP system, and ensure a smooth approval and order fulfillment process. To achieve this, they turned to Cu.be Solutions.
A Digital Transformation for Print Ordering
INNI Group’s existing workflow involved a mix of manual processes and disparate systems, making it increasingly difficult to manage the growing demand for personalized print products such as business cards and flyers. Customers needed an intuitive online platform where they could easily order these variable data products while ensuring that all relevant data, including pricing, shipping, and billing details, was accurately reflected. Additionally, INNI Group required a structured approval flow to verify both the graphical integrity of print designs and the financial feasibility of each order.
Recognizing these challenges, Cu.be Solutions set out to develop a state-of-the-art Web-to-Print (W2P) platform that would revolutionize the way INNI Group handled print orders.
Bridging the Gap with a Comprehensive W2P Solution
The cornerstone of Cu.be Solutions’ approach was to create an online portal that offered a seamless and efficient ordering experience. Customers could log in, select from a range of customizable templates, and input their details in real time. To facilitate variable data printing, the platform was integrated with XMPie software, allowing customers to preview their designs dynamically and make modifications on the fly before finalizing their orders.
To ensure that pricing, customer data, and product details remained up to date, the system was fully integrated with INNI Group’s Multipress ERP. While Multipress played a role in centralizing product and order data, the W2P platform provided an enhanced interface and functionality to simplify the user experience. This integration provided real-time access to product information, customer-specific pricing structures—including quantity-based discounts—shipping details, and billing information, ensuring customers could place orders with confidence.
As an official OroCommerce Solutions Partner, Cu.be Solutions leveraged the powerful capabilities of the OroCommerce B2B e-commerce platform to enhance the ordering experience. This ensured a seamless digital commerce journey, allowing INNI Group to efficiently manage its customer relationships, pricing strategies, and complex order workflows while providing a robust, scalable foundation for future growth.
Ensuring Accuracy with a Robust Approval Process
One of the key requirements for INNI Group was implementing a dual-approval workflow to prevent errors and financial discrepancies. Cu.be Solutions designed an automated process where each order underwent graphical approval to verify the correctness of the design before moving to financial approval, ensuring that budgets were adhered to and that the order was in line with financial constraints. Only after both approvals were completed would the order be sent to the Multipress ERP system for invoicing and production.
Technologies used
- PHP 7.x
- Symfony
- OroCommerce
- MySQL
- Websockets
- Dynamic PDF generation for print
- and much more
Seamless Order Fulfillment and Real-Time Tracking
Once an order was approved, it was automatically transferred to the Multipress ERP system, triggering the necessary workflows for invoicing and generating work orders for the print production department. This automation reduced manual intervention and improved turnaround times, allowing INNI Group to fulfill orders more efficiently.
Additionally, the platform provided real-time tracking capabilities, enabling customers to follow the status of their orders throughout the production and delivery process. This transparency helped improve customer satisfaction by keeping them informed and reducing uncertainties regarding their orders.
A New Era of Efficiency and Customer Satisfaction
By implementing the new W2P platform, INNI Group saw a marked improvement in their operational efficiency. Customers experienced a smoother, more intuitive ordering process, while the automated workflows eliminated redundant manual tasks and improved order accuracy. The integration with the Multipress ERP ensured that key data remained consistent across systems, while the W2P platform delivered a more user-friendly and flexible ordering experience.
Moreover, the approval workflow introduced a structured approach to verifying orders, giving both INNI Group and their customers peace of mind that each job met the necessary requirements before going into production.
Conclusion
Thanks to Cu.be Solutions, INNI Group successfully transitioned to a modernized Web-to-Print platform that not only simplified ordering and production but also positioned them for future scalability. With a system that supports variable data printing, automated approvals, seamless ERP integration, and real-time order tracking, INNI Group is now well-equipped to meet the evolving demands of their B2B customers in the digital printing space. By incorporating OroCommerce, Cu.be Solutions ensured that the platform provided an advanced, feature-rich B2B e-commerce experience, further strengthening INNI Group’s competitive edge in the market.
